Simple HTML code updates (e.g., title tag, meta description) in the header of a web page help search engines understand page content. Optimize your website for search enginesīefore you launch your website, you’ll want to make sure major search engines like Google and Bing can find and index it. Take a free CSS course on Scrimba, a video format platform for communicating code, to get a grasp on the basics or hire out customizations by experienced theme developers.ģ. Most website builders have a place where you can add custom CSS code, which controls the visual components of your site (e.g., font style, font size, colors, layout, etc.) A few tweaks to CSS code can make a generic template look unique and customized for your brand. CSS is one of the three cornerstones of the web, along with HTML and JavaScript. You can customize the look of your business website with a little CSS (Cascading Style Sheets) knowledge. Additionally, WordPress offers robust functionality and customization features that may be harder to implement in less flexible website builder templates.
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Thanks to companies like ThemeForest, who offer attractive WordPress themes, professional looking DIY websites are often a few clicks away. Of course, you can also use a popular content management system (CMS) like WordPress, one of the earliest free website builders.
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Simple drag-and-drop features make it easy for the novice, and pro alike, to add sales copy, images, videos and content to share with prospective customers. Most free and paid website builders offer standard templates that can be customized to create the look and feel of your site. Today, a wide variety of website builder platforms allow anyone to publish a professional-looking website with little to no effort or technical expertise. Long gone are the days when a website needed to be coded and built from scratch by programming geniuses. Build your website with a website builder Meanwhile, an affordable digital marketing agency can use widely-available technology to develop and customize a website that will attract new customers.įortunately, building a professional DIY business website has never been easier. Here’s a look at six simple steps to keep in mind while creating your business website.ġ. While outsourcing website design and development may seem like the obvious choice, costs at $15,000 or more to get the job done can easily make you change your mind. Thankfully, half of these same business owners say they plan to launch a website in the coming year (an important turnabout in today’s Google, Bing, and Yelp-centric world).įor business owners who are ready to launch a website, there’s one common underlying question: Do I build a website myself, hire a freelancer, or pay an agency? In fact, two-thirds of small business owners report not having a business website. You’d think everyone, in this day and age, is sold on the inherent value a website can bring to their businesses.
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